tourism marketing

Neil Rogers has spent the last 25 years+ working within the private sector developing, marketing and selling exceptional tourism experiences.

He’s worked as a guide, ecolodge manager, inbound and outbound tour operator and marketing professional for leading global brands such as Journey Latin America (UK), The Lodge at Chaa Creek, International Expeditions, Inc. (USA) and Francis Ford Coppola Resorts.

He understands what the high end luxury, nature, experiential and adventure travel segments are looking for and maintains an active travel trade network through attending travel shows and events such as: Pure Life Experiences, ILTM Europe, the Adventure Travel World Summit, WTM and the VestNorden Travel Mart.

He’s a regular speaker at global and regional events speaking about regional travel trends and how to create, market and sell experiences for the adventure, culture and culinary travel segments.

As the mentor for regional stakeholder development projects such as Wild Norway, visitSápmi and Nature’s Best he helps develop experiences and build B2B partnerships with leading travel planners and tour operators.

It’s no longer relevant to rely on attending trade shows, on printing brochures or sending direct mail.

The vast majority of travelers now research, choose and book on-line. You need to be innovative and visible or you’ll continue to lose business to your competitors.

We can help businesses and DMOs conduct research and develop content, marketing and sales strategies that target potential clients on-line, a place they increasingly spend the most time.

Catching clients attention and maintaining it so that you build trust that leads to sales needs sophisticated tactics and tools. Maintaining that trust and using it to your advantage once they return home is also a crucial part of your strategy.

We work with a range of expert partners in delivering business and DMO marketing strategies. Please contact us for more details.

 

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