Fish Your Dream AB

FYD Logo

rogers & co AB are providing mentoring and strategic planning services to Gotland based Fish Your Dream AB. Fish Your Dream / FYD has a stable of small properties that have until now primarily focused on attracting and servicing international fly fishing clients.

The core aim of the consultancy is to help FYD founder Per Jobs develop a year-round adventure and experiential travel development strategy initially focusing on the company’s Tjuonajokk and Ammarnäs properties. Tasks include mentoring; strategic planning; facility and experience development; brand positioning; and travel trade partnership development.

Fish Your Dream delivers exceptional fly fishing experiences in the Sweden, is labelled by Sweden’s Quality label for Ecotourism, Nature’s Best and is the 2013 winner of Sweden’s Grand Travel Awards.


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