Destinationsutveckling i fokus conference

Destinationutveckling i Fokus conference Delivered a keynote speech to over 350 conference delegates in Stockholm yesterday. The annual Tillväxtverket / VisitSweden conference gathered public and private tourism stakeholders from all over Sweden to discuss sustainable destination development and the Destinationsutveckling pilot project. The focus of my speech was on on the need to develop holistic, destination oriented strategies to help stimulate new thinking and create long term sustainable economic development strategies for small and rural based destinations. It is my belief that helping SMEs (Small Medium size Enterprises) develop experiences and quality standards should be part of a wider sustainable destination development focus where both individual and collective responsibility is taken (Destination Management Organisation, Municipality, Länsstyrelsen, tourism entrepreneurs, host population, NGOs, individuals) in order to achieve long term community wide goals.

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