The Land of the Midnight Sun


After a long silence and a lot of miles on the road I’m back home for mid-Summer. Since May I’ve been working with Kiruna in Swedish Lapland as part of Tillväxtverket’s Sustainable Destination Development Project. During May Dan Jonasson and I completed the Sustainable Destination Audit by testing the destination’s readiness to comply with GSTC-D Indicators (and ETIS Indicators). This month I’ve  delivered two workshops in ‘export market readiness’ and ‘working with the travel trade’ and in early July I’m expecting to return do deliver a series of one-on-one mentoring sessions for SMEs in the Abisko and Riksgränsen area. During the summer Kiruna in Swedish Lapland has also contracted me to provide them with a web development and social media strategy and in the autumn I’ll deliver further stakeholder workshops and mentoring.


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