Destination Røros

Yippee I’m heading back to Røros! There’s something very special about this charming UNESCO World Heritage town and I’m delighted to be heading back to meet and debate with old friends.

I’ve been invited to speak at their destination strategy meeting on the 18th and 19th March about market trends especially in relation to sustainable tourism and the development of business to the overseas market.

I’ll be discussing ways of attracting, engaging and working with high quality travel trade partners (leisure & MICE), as well as discussing how Destination Røros can refine and expand their DMO Inbound Marketing Strategy.

Røros is the 2011 winner of the Virgin Holidays Responsible Tourism Award and 2012 Tourism for Tomorrow Awards winner for Best Sustainable Destination.

For an insiders look at Røros read my blog post Cool Røros at The Ice Collection.

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